Twitter unveils First View to put video ads at the top of users' feeds

PanARMENIAN.Net - After Twitter was reported to be readying a change that would shift the placement of tweets, the company has pushed forward with a new feature that changes what users see in the feed. It's called "First View" and it allows brands to pay more to position a video ad at the top of every timeline, Engadget reports.

Twitter markets the feature as an "engaging and highly visible way to share your brand story with compelling video creative across Twitter's massive audience." It operates in a similar way to Facebook's Suggested Videos or Suggested Posts, in that it will sit between legitimate content on Twitter.com or the official apps and will attempt to catch your eye every time you visit.

It's no surprise that the company calls the spot its "most valuable advertising real estate." When brands buy the placement, which sits between the first and third tweets, they'll own it for 24 hours and you won't be able to escape it. Twitter says the feature is already rolling out to a number of selected partners in the U.S. and will expand globally "in the coming months."