Vevo’s new Android, Apple TV apps add personalized video features

Vevo’s new Android, Apple TV apps add personalized video features

PanARMENIAN.Net - Seeking to leverage the massive audience it has built across a network of YouTube channels, Vevo is getting more serious about building its own independent platform and products, VentureBeat reports.

The latest fruits of that evolving strategy were released Thursday, February 11: a new Android app and a new tvOS app for Apple TV. In an interview, Vevo product manager Mark Hall said both apps were re-written from the ground up to deliver better experiences with personalization, curation, and discovery.

And he promised these were just the beginnings of what would be a more aggressive product development strategy for Vevo.

“This is just Vevo continuing to take steps toward having quality products of its own in the marketplace,” Hall said. “Vevo has a huge presence on YouTube and Google and that’s going to continue. But I think we also recognized there’s an opportunity to have our own services in the market.”

Vevo was launched in 2009 as a joint venture between several major record labels and Google, and was intended to better monetize music videos that were already starting to generate big dollars on YouTube, VentureBeat says.

In January alone, its videos had more than 16 billion monthly views from 300 million visitors. In addition to YouTube, the company has developed apps and services for a wide range of gadgets and platforms.

But last year, Vevo brought in new CEO Erik Huggers, who wanted the company to focus more on developing its own platform and apps to compliment its YouTube channels.

 Top stories
Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT).
Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues.
Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls.
Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020."
Partner news
---