Logitech acquires headphone maker Jaybird for $50 mln

PanARMENIAN.Net - Logitech, maker of popular computer accessories and Bluetooth speakers, has acquired Salt Lake City-based Jaybird for $50 million in cash, with a potential earn-out of an additional $45 million if growth targets are met. The two companies announced the acquisition Tuesday, Aprik 12, The Verge said.

According to a statement from Logitech, the acquisition is centered largely around the growth of audio and music-listening products. Since Jaybird's initial launch ten years ago, the company has released several pairs of headphones, from your average pair of wireless headphones, to these slightly cringe-worthy "sportsband" Bluetooth headphones, to the fan-favorite Jaybird BlueBuds X headphones. Jaybird also makes an activity-tracking wristband called the Reign. The company's founder and CEO, Judd Armstrong, said in a prepared statement that Jaybird will "benefit from Logitech's global distribution network and deep engineering prowess."

Logitech acquired Ultimate Ears in 2008, and since then has released a variety of headphones and portable speakers under the UE label.