PicsArt launches #Vardavar for brighter summer emotions, memories

PicsArt launches #Vardavar for brighter summer emotions, memories

PanARMENIAN.Net - PicsArt on Friday, July 1 announced its intention to be an integral part of Vardavar celebrations and help you share the beautiful moments of the day.

Vardavar is an Armenian festival during which people drench each other with water and find relief from the summer heat all over the country from the busy streets of the capital to the tiny villages nestled in green valleys. Despite having pagan origins, Vardavar has become an inseparable part of the Armenian summer tradition.

PicsArt photo editor intends to make the holiday even better.

As an app that has always been supporting the youth and its ever-evolving needs for social sharing and photo editing, PicsArt has enabled sharing fun activities via the app.

"Using the infinite possibilities for personalized self-expression and refinement, from fun clip­art to holiday frames, you can freeze these moments in time and create beautiful memories to cherish forever," the company said.

"Show the world how much fun you're having by sharing your photos on PicsArt photo editor or other social networks using the hashtag #Vardavar."

As the first Armenian mobile startup to reach 300 million downloads worldwide, PicsArt has grown a lot since its launch in 2011. The app has been localized in 20 languages, including Armenian.

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