Snapchat to introduce behavioral targeting by year-endAugust 27, 2016 - 14:38 AMT PanARMENIAN.Net - Snapchat is planning to introduce behavioral targeting for advertisers, the company's director of revenue operations Clement Xue revealed in an eMarketer report published earlier this week, the Business Insider says. Xue said the company was working towards rolling out behavioral targeting capabilities in the third quarter of 2016, according to the "Snapchat Advertising" report. Snapchat declined to comment. Business Insider said that Snapchat will, at this stage, only be using behavioral data from users' activity in the app. What that means is if users were heavy consumers of basketball content, for example — perhaps following an NBA Snapchat account or consuming lots of content on the ESPN Discover channel — advertisers could target them around categories such as "sports" or "basketball," Business Insider says. Snapchat won't, at this stage at least, be using data from web browsing behavior that takes place outside of the app in order to serve targeted ads. There is a possibility that could come later. Last month Snapchat introduced its first "log in with Snapchat" button inside the Bitmoji Keyboard app the company quietly acquired earlier this year. The button lets people sign in with their existing Snapchat credentials, rather than having to create a separate Bitmoji account. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Czech-Armenian military cooperation discussed in Yerevan A delegation led by the Director General for the Industrial Cooperation Division of the Ministry of Defence of the Czech Republic visited Armenia. U.S. welcomes efforts to define Armenia-Azerbaijan border The United States welcomes efforts to define the border between Armenia and Azerbaijan, says Vedant Patel. Biden honors resilience of Armenian people on April 24 U.S. President Joe Biden has issued a statement on the 109th anniversary of the Armenian Genocide. Ex-Karabakh leader moved to solitary confinement cell in Baku, his son says David Vardanyan is the son of former Karabakh leader Ruben Vardanyan who who is currently imprisoned in Azerbaijan. |