Apple wants own self-driving tech that requires no human driver

PanARMENIAN.Net - Apple automotive project, long an open secret in Silicon Valley, is shifting to focus on creating the technology for an autonomous vehicle that doesn't require a human driver. The new direction apparently doesn't foreclose the possibility that Apple might someday build its own car, but it opens the door to partnering with other car companies, the Associated Press reports.

The new emphasis was confirmed Friday, September 9 by a person with knowledge of the project, after the New York Times reported that Apple is "rethinking" its automotive strategy. The person spoke on condition of anonymity because they weren't authorized to discuss the project.

Apple had no official comment Friday and has consistently declined to confirm its automotive ambitions. But Elon Musk, the chief executive of electric-car maker Tesla, has said that Apple has hired hundreds of engineers, including some from Tesla, to work on an automotive project. Local officials in the San Francisco Bay Area say Apple contacted them last year about using a former naval base that's been converted into an automotive testing ground.

More recently, the New York Times and Bloomberg News have reported that Apple's initial efforts to design its own car have suffered from management turnover and technical delays. Industry experts say building a car is an incredibly complex challenge for any company, even one with the engineering prowess of Apple. Automobile manufacture also poses more regulatory and legal issues than building an iPhone or a computer.