Google acquires FameBit to connect YouTube stars with marketersOctober 12, 2016 - 10:54 AMT PanARMENIAN.Net - Google-owned YouTube on Tuesday, October 11 announced it has bought FameBit, a marketplace where video makers can connect with brands interested in sponsoring their creations, AFP said. YouTube did not disclose financial terms of the deal to buy FameBit, which it described as a technology platform that helps creators and brands make matches leading to sponsorships or paid promotions. "We believe that Google's relationship with brands and YouTube's partnerships with creators, combined with FameBit's technology and expertise, will help increase the number of branded content opportunities available," YouTube product management vice president Ariel Bardin said in an online post. The end goal is to bring more revenue to the community of online video creators that are central to YouTube. Nine years ago YouTube launched a "partner program" designed to help video creators earn advertising money and gain viewers. In the past year, the top 100 advertisers have increased the amount spent on YouTube video ads by 50 percent, according to Bardin. "As we look to the future, we want even more creators and brands to come together and realize the benefits of these creative collaborations," Bardin said, according to AFP. Southern California-based FameBit will continue as a standalone operation for now, co-founders David Kierzkowski and Agnes Kozera said in a message posted on its website. "With Google's relationship with brands large and small, and YouTube's partnership with creators around the globe, we hope to connect even more brands to creators, engage more audiences, and make brand marketing more creative and authentic than ever," the FameBit co-founders said. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Czech-Armenian military cooperation discussed in Yerevan A delegation led by the Director General for the Industrial Cooperation Division of the Ministry of Defence of the Czech Republic visited Armenia. U.S. welcomes efforts to define Armenia-Azerbaijan border The United States welcomes efforts to define the border between Armenia and Azerbaijan, says Vedant Patel. Biden honors resilience of Armenian people on April 24 U.S. President Joe Biden has issued a statement on the 109th anniversary of the Armenian Genocide. Ex-Karabakh leader moved to solitary confinement cell in Baku, his son says David Vardanyan is the son of former Karabakh leader Ruben Vardanyan who who is currently imprisoned in Azerbaijan. |