GoPro partners with Huawei to gain foothold in smartphonesFebruary 27, 2017 - 11:41 AMT PanARMENIAN.Net - GoPro Inc. is integrating its mobile editing app into Huawei Technologies Co.’s newest smartphones, in a marketing push to boost brand presence and sales in China amid sluggish demand in the U.S., Bloomberg reports. The app, called Quik, will come preinstalled on Huawei P10 smartphones as the main editing option for consumers, GoPro announced Sunday, February 26 at the Mobile World Congress in Barcelona. GoPro’s goal is for the app to encourage Huawei users to buy one of the company’s cameras and capture videos that can be automatically edited on the app. Sales have slowed for GoPro’s tiny, rugged action cameras in its largest markets. The company also recalled its Karma drone in November, less than two months after its debut because of battery problems. Earlier this month, GoPro forecast sales in the current quarter far below analysts’ estimates. Working with Huawei points to one of GoPro’s bright spots: international growth. Though demand in the U.S. has declined, sales in Asia doubled in the fourth quarter from a year earlier. Revenue from Asia now makes up 18 percent of total sales, compared with 11 percent a year ago, according to data compiled by Bloomberg. Huawei’s products and services are sold in more than 170 countries and its smartphones rank third in global mobile phone shipments, according to IDC data. The Shenzhen, China-based company began making carrier equipment and has branched out into businesses that produce devices ranging from smartphones to wearables. Brad Erickson, analyst at Pacific Crest Securities LLC, said growth in China is unlikely to move the needle for GoPro, given stiff competition from low-cost manufacturers. “I think the market for a $300 to $400 action camera outside the U.S., where the culture can bear that cost, is very low -- especially where you have cheaper cameras with the same video processors,” he said. The Quik app was downloaded more than 12 million times in 2016, according to GoPro. Quik has more than 13 million monthly active users and more than 1 million daily active users across Android and Apple devices, according to data from Apptopia. Photo: GoPro Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Titus, Bilirakis lead legislation to sanction Azerbaijani war criminals Representatives Dina Titus (D-NV) and Gus Bilirakis (R-FL) have introduced the bipartisan legislation. Azerbaijan must respect human rights, Scholz tells Aliyev German Chancellor Olaf Scholz has called for greater respect for human rights in Azerbaijan. Armenia: Defense Ministry warns against involving army in political processes The Ministry’s statement came after a video surfaced online, showing soldiers joining the protests in Tavush. Scholz hopes Armenia-Azerbaijan peace treaty will be signed this year German Chancellor Olaf Scholz hopes that a peace treaty between Armenia and Azerbaijan will be signed this year. |