July 18, 2017 - 10:42 AMT
PanARMENIAN.Net - A U.S.-based Armenian startup called Collectly has raised $1.9 million in seed funding to grow its nascent business, TechCrunch reports.
While most debt collection agencies still use paper mailings and phone calls in their attempts to recover their clients’ money, Collectly is moving its interactions online, tracking and collecting data from debtors in how they respond — or don’t respond — to its outreach.
By creating a more personalized outreach and collection strategy, the company attempts to provide people who owe money with appropriately structured repayment solutions that allow clients to recoup some of their losses, even if debtors can’t pay the whole amount owed.
According to CEO Levon Brutyan, who worked at a collections agency in Europe before founding the startup, that enables Collectly to recover two to three times as much debt as agencies using traditional methods.
Today Collectly’s focus has been on the healthcare industry, and the company is looking to sign up the 100,000 different medical practices around the country. To help with that effort, the team is working on integration with Athena Health and DrChrono, which are some of the largest electronic health record providers.
As it looks to serve more customers, Collectly raised a little less than $2 million in funding to invest in the business. That seed financing was led by GoAhead Ventures, with participation from Lightspeed Venture Partners, Index Ventures, WTI, IT-Farm, Cabra.vc, Granatus Ventures, HIVE and OnWave Ventures.