Instagram Stories get Canvas ad format from FacebookSeptember 12, 2017 - 18:16 AMT PanARMENIAN.Net - Instagram is announcing several new features for advertisers on Tuesday, September 12. The biggest is probably the expansion of the Canvas ad format to Instagram Stories. While businesses have been able to advertise in Instagram Stories since earlier this year, this introduces a new, full-screen, interactive ad format to that mix, TechCrunch says. “With the ability to utilize Facebook’s fast-loading full screen Canvas format in Instagram Stories, marketers are able to use the creative versatility of Canvas to tell compelling brand and product stories,” Instagram writes in a blog post. “This seamless extension of the full screen experience allows advertisers to capture the attention of customers with just a single ad.” Instagram also says businesses will now be able to upload the media they used for organic Instagram Stories and save them for use in future ad campaigns through the Power Editor and Ads Manager. Plus, the company wants advertisers to incorporate Instagram Stories into their campaigns across Facebook properties — it says Stories can now be added to Facebook, Instagram and Audience Network campaigns through placement optimization. Also, the company says users will be able to share Stories as a direct message to their friends. (If you don’t want people sharing your Stories this way, you can turn off the feature.) Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Czech-Armenian military cooperation discussed in Yerevan A delegation led by the Director General for the Industrial Cooperation Division of the Ministry of Defence of the Czech Republic visited Armenia. U.S. welcomes efforts to define Armenia-Azerbaijan border The United States welcomes efforts to define the border between Armenia and Azerbaijan, says Vedant Patel. Biden honors resilience of Armenian people on April 24 U.S. President Joe Biden has issued a statement on the 109th anniversary of the Armenian Genocide. Ex-Karabakh leader moved to solitary confinement cell in Baku, his son says David Vardanyan is the son of former Karabakh leader Ruben Vardanyan who who is currently imprisoned in Azerbaijan. |