Spotify starts selling cosmeticsNovember 13, 2017 - 17:51 AMT PanARMENIAN.Net - In 2016, Spotify contrived to lose around $568 million, which is a lot of dough for a streaming service fighting against far-richer rivals. Consequently, the company is hoping to earn a fast buck or twelve by getting into the cosmetics retail game. Spotify is extending its merchandising operation not just to include t-shirts from your favorite artists, but the makeup that they're using to look on-point this season, Engadget reports. The first entry in this new business is a tie-up with beauty brand Pat McGrath Labs, which is selling a collection exclusively through the music service. McGrath is the makeup provider of choice for singer-songwriter Maggie Lindemann, and the pairing will offer lipsticks and lip pencils, as well as eye pallets and pencils. All users need to do is head over to Lindemann's artist page, and scroll down to her Merchbar to find what's on offer. This form of cross-brand cross-pollination is an ever-increasing aspect of how businesses and individuals make money online. The FTC-troubling Kardashians often hawk products on their Instagram pages and YouTubers earn commission on products that they endorse. All of this creates a feedback loop whereby social media stars burnish their own brands as they become pitch-people for the gear they're hawking. This deal, as well, helps promote Lindemann's next single, Obsessed, which drops November 17th. It makes sense, too, since there are plenty of cosmetics companies, all looking for ways of carving a niche for their fans. Why buy the generic store brand if you can grab the eye palette or lip pencil of your social media / musical icons? Although it'll be very interesting to see how many other artists -- beyond Rihanna -- jump on this new business line -- we're looking forward to seeing what Tom Waits offers up, Engadget says. Related links: Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Scholz hopes Armenia-Azerbaijan peace treaty will be signed this year German Chancellor Olaf Scholz hopes that a peace treaty between Armenia and Azerbaijan will be signed this year. Armenia, Russia discuss life extension of Metsamor nuclear plant Issues regarding the extension of life of the 2nd power unit of the Armenian Nuclear Power Plant were discussed in Yerevan. Armenians stage more campaigns against territorial concessions to Azerbaijan Protesters blocked more roads across Armenia on Friday, April 26 in continuing attempts to scuttle territorial concessions to Azerbaijan. Czech-Armenian military cooperation discussed in Yerevan A delegation led by the Director General for the Industrial Cooperation Division of the Ministry of Defence of the Czech Republic visited Armenia. |