The LG Optimus Black, the stylishly slim and lightweight Android Smartphone equipped with the world’s brightest display, has made its debut and is now available in Armenia.

Following successful unveilings at the Consumer Electronics Show and the Mobile World Congress, the LG Optimus Black has attracted pre-orders from 56 network carriers in 50 different countries. The phone launched globally across six continents beginning in Europe before heading to North America, Asia and now the Middle East and CIS regions.

“For Smartphone users who appreciate both style and substance, the LG Optimus Black offers beauty, performance and mobility in one smart package,” said Mr. H.S. Paik, President of LG Electronics Gulf FZE. “LG Optimus Black is a significant addition to our global Optimus portfolio and we think it’ll prove to be one of our most popular phones.”

The LG Optimus Black comes equipped with the world’s brightest display at 700-nits (cd/m2), greatly enhancing visibility under direct sunlight and providing higher levels of true blacks and whites. With a 70% color gamut, the NOVA display also delivers more natural colors than other types of screens, including less vivid retina displays with a 53% color gamut and oversaturated AMOLED displays with a 107% color gamut. Overall, the NOVA display’s brightness and natural colors provide users with an enhanced experience when browsing the web, writing emails and reading documents.

The highly efficient NOVA display also allows the LG Optimus Black’s large 4-inch screen to consume up to 50% less power indoors, compared to competitors’ 3.5 inch LCD displays.

Designed to improve comfort and grip for maximum hand-held convenience, the sleekly designed LG Optimus Black is the world’s slimmest 9.2mm smartphone, measuring 6mm at its thinnest point and weighing only 109g. Encased in the slim design is the world’s first 2MP front-facing camera, which combined with the brightest display, delivers an even more colorful video calling experience.