  Philip Kotler: Yerevan should discover its “must-see” component to attract visitors  November 15, 2011 - 18:02 AMTPanARMENIAN.Net - Yerevan lacks a “peculiarity”, a must-see component which would attract visitors to the city, according to S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management. In this context, Philip Kotler suggested Armenia take better effort at increasing awareness of its religious heritage. “This is my first visit to Yerevan, and though I’ve been here for only a short while, I noticed the city has vast religious heritage which might emphasize its uniqueness, by becoming a “peculiarity” to look for,” the marketing guru stated during a lecture titled Student Forum – Certified Training held at Russian-Armenian (Slavonic) University.  8 15.11.11 - Philip Kotler lecture at Russian-Armenian Slavonic University           4 15.11.11 - RA Prime-Minister Tigran Sargsyan meets Philip Kotler     Top stories Any decisions were postponed until the end of next month after French and Greek parliamentary elections on June 17. Armenian Prime Minister met with the head of International Fund for Agricultural Development Programs in Armenia. The market average rate of USD on May 23 totaled AMD 401,59 increasing by 0.52 point compared to May 22. Aram Kayfajyan: AMD 400 to 1 US dollar rate would have upped back in April were it not for monetary interventions.   |  Latest news Syria’s Assad invited to NAM summit in Tehran  NAM is an international organization of states considering themselves not formally aligned with or against any major power bloc.Google adds copyright section to Transparency Report Microsoft sits at the top of the league, followed by the British Phonographic Industry, plus NBC Universal and the RIAA.Facebook launches Instagram-like camera app for iPhone Some of the social network’s new shareholders are now suing Zuckerberg after the share price tumbled in the first week.New Jersey town mayor, son arrested for hacking rival website Felix Roque, the 55-year-old mayor of West New York, New Jersey, and his son, Joseph Roque, 22, were arrested by the FBI. |
