  Philip Kotler: Yerevan should discover its “must-see” component to attract visitors  November 15, 2011 - 18:02 AMTPanARMENIAN.Net - Yerevan lacks a “peculiarity”, a must-see component which would attract visitors to the city, according to S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management. In this context, Philip Kotler suggested Armenia take better effort at increasing awareness of its religious heritage. “This is my first visit to Yerevan, and though I’ve been here for only a short while, I noticed the city has vast religious heritage which might emphasize its uniqueness, by becoming a “peculiarity” to look for,” the marketing guru stated during a lecture titled Student Forum – Certified Training held at Russian-Armenian (Slavonic) University.   8 15.11.11 - Philip Kotler lecture at Russian-Armenian Slavonic University           4 15.11.11 - RA Prime-Minister Tigran Sargsyan meets Philip Kotler     Top stories Yerevan has dismissed Turkey’s demand to shut down the Armenian nuclear power plant as “inappropriate”. Armenia will loan 2.9 billion drams to Nagorno Karabakh (Artsakh), according to a draft government decision. The Ministry of Ecology and Natural Resources of Azerbaijan has “strongly condemned” Armenia’s decision. Kerobyan has said that for the first time in the history of Armenia, the volume of foreign direct investments amounted to about $1 billion.   Partner news |  Latest news Czech-Armenian military cooperation discussed in Yerevan  A delegation led by the Director General for the Industrial Cooperation Division of the Ministry of Defence of the Czech Republic visited Armenia.U.S. welcomes efforts to define Armenia-Azerbaijan border The United States welcomes efforts to define the border between Armenia and Azerbaijan, says Vedant Patel.Biden honors resilience of Armenian people on April 24 U.S. President Joe Biden has issued a statement on the 109th anniversary of the Armenian Genocide.Ex-Karabakh leader moved to solitary confinement cell in Baku, his son says David Vardanyan is the son of former Karabakh leader Ruben Vardanyan who who is currently imprisoned in Azerbaijan. |
