Google plans to pay Apple $1b to become default search engineMarch 11, 2012 - 16:41 AMT PanARMENIAN.Net - Google is planning on parting with $1 billion to ensure that it is the default search engine used on all Apple products. This will include the iPhone, iPad and also Mac systems, Macquarie analyst Ben Schachter wrote in a note, according to gadgethelpline.com. Schachter believes Google searches on Apple devices resulted in $1.3 billion in gross revenue. He believes Google has a 75% traffic acquisition cost associated with that revenue. As a result, Google only gets $335 million in net revenue from searches on iOS and Safari, Business Insider says. “Google generated ~$1.3bn in gross search revenue through default search placement on Apple devices,” Schachter wrote. “In other words, this $1.3bn of search revenue ($335m net search revenue) in 2011 is at risk if Apple moves away from Google. $335m represented ~1% of net Google.com search revenue. Notably, mobile/Apple revenue is among its fastest growing revenue drivers.” Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Russia clarifying reports on Baku’s alleged arms supply to Ukraine Russia says is carefully working to verify reports about alleged arms supplies from Azerbaijan to Ukraine Russia warns Armenia against “falling into West’s trap” Zakharova maintained, however, that anything that will benefit the people of Armenia can only be welcomed. CSTO: Armenia has not participated in secretariat’s work recently Recently Armenia has not participated in the work of the secretariat of the CSTO, Imangali Tasmagambetov said. Meeting with U.S., EU not against third parties, says Armenia The meeting scheduled for April 5 is dedicated to strengthening of the Armenia-EU-US cooperation, Yerevan added. |