Walmart reportedly buys Facebook birthday reminder app

PanARMENIAN.Net - It looks like retail giant Walmart has made another acquisition, TechChruch reports.

The e-commerce giant has bought Social Calendar, an app on Facebook that allows users to get birthday and holiday reminders by email and SMS, and to post personalized photo cards and other virtual greetings on friends’ Facebook Walls on their birthdays.

The message posted on Social Calendar’s site says: “Wal-Mart Stores, Inc. (“Walmart”) completed its purchase of Newput Corporation’s Social Calendar products, services and website. We remain committed to providing the highest level of service that you have come to expect with Social Calendar. Your service with Social Calendar will continue without any interruptions, and you will be notified in the future of any material updates or changes to your service.”

It should be interesting to see what Walmart does with Social Calendar. The company recently launched Facebook app Shopycat, which suggests gifts based on social profile of a friend. Shopycat will function as an online store itself on Facebook, allowing users to buy from Walmart without having to leave the social network. Social Calendar’s technology could be integrated into this app.

Walmart has been on an e-commerce tear, acquiring technologies and companies that can help add personalization, mobile, social media and other functionality to the buying process. Over the past year, Walmart has acquired social media technology provider Kosmix, Small Society, and OneRiot.

The company also recently invested in Yihaodian, a massive B2C eCommerce company based in China.