Nike releases animated video ahead of World Cup start (video) June 10, 2014 - 13:40 AMT PanARMENIAN.Net - Nike on Monday, June 9, released part three of its #riskeverything campaign, an animated feature that is part "The Incredibles," part "The Avengers," and part Dream Team, soccer edition, Oregonlive reports. The five-minute animated video, introduced the week of the World Cup's start in Brazil, features Nike-wearing/endorsing soccer stars in cartoon form: Cristiano Ronaldo of Portugal, Zlatan Ibrahimovic of Sweden (which did not qualify for the Cup), Neymar of Brazil, Andrés Iniesta of Spain, David Luiz of Brazil and Wayne Rooney of England. Ad agencies Wieden+Kennedy of Portland and Passion of London collaborated with Nike to produced the video. The W+K creative team included Alberto Ponte and Ryan O'Rourke, global creative directors for Nike, based out of W+K Portland. The director was Jon Saunders, of Passion. "The idea behind 'The Last Game' is to show the world that Nike, like any true lover of football, believes that the game should be brilliant, daring and bold. Having the confidence to take risks is absolutely vital in football. Imagine a world without the brilliance of Cristiano Ronaldo, the acrobatics of Zlatan or the wizardry of Neymar," Nike's chief marketing officer Davide Grasso said in a news release. Top stories Armenian gymnast, Olympic bronze medalist Artur Davtyan has reached the finals of the World Cup. Gor Manvelyan has denied reports alleging that he has expressed a desire to one day play for the French national team. Roma midfielder Henrikh Mkhitaryan is not considering FC Spartak Moscow as his next haven, according to fresh reports. 10 Armenian lifters will compete in the 2021 World Championships scheduled to be held from 7 to 17 December in Tashkent. Partner news | Czech-Armenian military cooperation discussed in Yerevan A delegation led by the Director General for the Industrial Cooperation Division of the Ministry of Defence of the Czech Republic visited Armenia. U.S. welcomes efforts to define Armenia-Azerbaijan border The United States welcomes efforts to define the border between Armenia and Azerbaijan, says Vedant Patel. Biden honors resilience of Armenian people on April 24 U.S. President Joe Biden has issued a statement on the 109th anniversary of the Armenian Genocide. Ex-Karabakh leader moved to solitary confinement cell in Baku, his son says David Vardanyan is the son of former Karabakh leader Ruben Vardanyan who who is currently imprisoned in Azerbaijan. |