The social-networking giant Facebook, which is locked in a battle with Google Inc.’s YouTube unit for Web-video supremacy, is introducing a video-matching-technology product designed to quickly identify videos that are duplicates of those already uploaded directly by their creators, the Wall Street Journal reports.

Facebook said in a blog post that it is working with a group of video creators on the initiative, including the multichannel network Fullscreen, which has been particularly critical of Facebook on this issue; the viral-video specialist Jukin Media; and Zefr, which helps marketers track videos online.

“This technology is tailored to our platform, and will allow these creators to identify matches of their videos on Facebook across pages, profiles, groups, and geographies,” Facebook said in its post according to the WSJ. “Our matching tool will evaluate millions of video uploads quickly and accurately, and when matches are surfaced, publishers will be able to report them to us for removal.”

Besides helping to identify duplicate videos, Facebook said it is continuing to improve its policies aimed at consumers who repeatedly post videos without permission.

It is possible that repeat offenders could be blocked from posting videos or photos to Facebook, said a person familiar with the matter.

The company emphasized that the new matching technology is a work in progress, and that it plans to coordinate with partners to improve it over time.

“This is just the beginning,” says the Facebook post. “In the long-term, our goal is to provide a comprehensive video-management system that fits the needs of our partners. This will take time, but we’re working on it, and we’re committed.”