Watch maker Fossil has just entered the Android Wear arena with the launch of the Q Founder, Digital Spy reports.

The stainless steel wearable is powered by the same Intel chipset found in the costlier TAG Heuer Connected.

You'll also get Bluetooth LE, 4GB of storage, a 400mAh battery providing 24-hour runtime, and IP67 water resistance for your $420

The Q Founder has a 46mm face, the resolution of which has not been disclosed, and combines with a standard 22mm watch strap.

Fitness tracking is being touted as one of the device's main functions, hardly surprising given that Fossil recently acquired Misfit.

The Q Founder is the first device in the watch maker's Connected Accessories line, which will eventually include dedicated fitness trackers and other wearable accessories.