Smartphones gaining popularity among Armenians

Most people choose smartphones based on functionality: for big memory, high-quality photoshooting and WiFi access but they are not particularly interested in software capabilities.

Smartphones flowed into the Armenian market 2 years ago and immediately became popular among the population. Only in 2010, Orange Armenia and VivaCell-MTS sold about 550 and 1000 smartphones respectively.

PanARMENIAN.Net - According to sales consultant of Orange Armenia service center Laura Mkrtchyan, they sell 2 Blackberry, 12 HTC and 15 iPhone smartphones on the average per month. "Over the past 3 months, people even formed queues for iPhone 4," she said.

Mkrtchyan said people prefer iPhone just for the brand, but businessmen prefer HTC and Blackberry in general.

VivaCell-MTS offers both HTC and Nokia smartphones as well as branded smartphone MTS 916. Responsible for sales Arpine Paronyan noted that 60% of all smartphones sold per month are HTC smartphones, and only 40% are Nokias. "When a customer comes to buy a phone, he already knows what he wants," Paronyan noted.

Head of Sales Department at Nokia (official representative in Armenia) Vazgen Bagshetsyan informed that their customers mainly prefer Nokia N and C series.

"Nokia 58.00 was a success, but now Symbian-based C7 and N8 smartphones are the bestsellers. Nokia sells about 100 N8 smartphone a month,” he said. In his opinion people choose a smartphone based on the functionality: for big memory, high-quality photoshooting and WiFi access but they are not particularly interested in software capabilities.

According to Laura Mkrtchyan (Orange Armenia), iPhone 3 is popular among girls because of its design: "Choosing a smartphone, people generally want a high quality photoshooting, touchscreen and to WiFi access,” she said.

CEO of Unicomp company Armen Baldryan said that sales increased with the release new models of HTC smartphones: "We are selling about 50 HTC smartphones per month. Our clients mostly prefer smartphones running on Android operating system. Basically, buyers want to have a phone with big screen, and high quality photoshooting," another company representative noted.

Lusine Paravyan / PanARMENIAN News
 Most popular in the section
10 useful mobile apps for comfortable trips
Combination of textile and technologies
Armenian startup creates coloring game for children
 At focus
Krisp raises $5m A round for its voice-isolating algorithm

Krisp raises $5m A round for its voice-isolating algorithm Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls.

 More articles in this section
Clever Armenia Most important IT events of 2016
Yerevan at its best Armenian capital to appear on Yandex Panorama