Samsung is expected to launch a cloud-based sync'n'store service for its smartphones soon, but arch-rival LG has got there ahead of it, The Register reports.

LG's named 'LG Cloud' mixes Android, Windows and smart TV apps to auto-sync handset contents to the cloud and the user's PC, Dropbox style.

It'll also handle 3D content, according to LG.

A bid, no doubt, to try and get folk interested in its 3D phones and phones. Again like Apple's iCloud, Dropbox, Microsoft's SkyDrive and a host of others, LG Cloud will be offered as both a free and paid service, the report says.