May 8, 2012 - 15:30 AMT
Orange Armenia’s new proposal to cut family expenses

On May 8, Orange Armenia came up with Orange Family prepaid package proposal.

“Market research outcomes showed that the package is in demand,” the company’s CEO Bruno Duthoit said.

Orange Armenia Marketing Director Aram Mkrtchyan, in turn, said that the new package comprises three SIM cards.

“Owners may separately choose the tariff plan they want. All package participants without any restriction can maintain communication during the whole day, paying only symbolic AMD 20,” he said.

Mr. Mkrtchyan further said that the family member to make the first call within the package becomes a group leader, gaining the right to either attract another SIM card owner, or dismiss a package member.

“Orange Family will be in demand particularly in Armenian province, where family incomes are low, while ties are quite strong,” he said.