Muhammad Ali featured in Louis Vuitton Core Values ad campaignJune 14, 2012 - 19:52 AMT PanARMENIAN.Net - For its new Core Values campaign, luxury company Louis Vuitton has cast heavyweight boxing champion Muhammad Ali, AFP reported. In a shoot signed by American photographer and Vuitton veteran Annie Leibovitz, the campaign shows the 70-year-old with one of his grandsons at his home in Arizona. With a Louis Vuitton travel bag beside him, Ali's gaze is directed toward his grandson who is wearing a pair of boxing gloves and has the look of a fighter heading into the ring. The campaign features the text "Some stars show you the way." According to the Wall Street Journal, the choice of Muhammad Ali goes back to a list of personal heroes drawn up by the brand's top executives, including Yves Carcelle, the luxury company's CEO himself. Angelina Jolie, Bono and Mikhail Gorbachev, among others, have also appeared in Louis Vuitton's Core Values campaign in past years. The latest images will be seen in international press titles as of June 15. Top stories The creative crew of the Public TV had chosen 13-year-old Malena as a participant of this year's contest. She called on others to also suspend their accounts over the companies’ failure to tackle hate speech. Penderecki was known for his film scores, including for William Friedkin’s “The Exorcist”, Stanley Kubrick’s “The Shining”. The festival made the news public on March 19, saying that “several options are considered in order to preserve its running” Partner news | U.S. warns Georgia not to side with Moscow against the west Georgia has been warned by the U.S. not to become an adversary of the west by falling back in line with Moscow. Power of One Dram sums up two-year program with Teach for Armenia Idram Junior also joined the companies during the visit, bringing with it a fascinating intellectual game for children Moscow slams EU mission in Armenia for “provocative activity” The EU mission is doing more and more against Armenia’s neighbors Russia, Azerbaijan and Iran, Mikhail Galuzin said. Yerevan Mayor to travel to Paris on May 15-19 The official delegation headed by Yerevan Mayor Tigran Avinyan will travel to Paris from May 15 to 19. |