Google driving serious economic activity in U.S.July 2, 2012 - 21:26 AMT PanARMENIAN.Net - Google is driving serious economic activity in the U.S., according to the company. As CNET reports, the search giant unveiled July 2 its 2011 Economic Impact report, and said that its search and advertising tools, including AdWords and AdSense, drove $80 billion in economic activity across the U.S. last year. The company was able to reach that figure with help from "1.8 million businesses, Web site publishers, and non-profits across the U.S." The company estimates that businesses that use AdWords make $2 in revenue for every $1 they spend on the advertising platform. In addition, the company assumed that a business will receive five clicks in search results for every one click on their ads. "If search clicks brought in as much revenue for businesses as ad clicks, these two assumptions would imply that businesses receive $11 in profit for every $1 they spend on AdWords," the company said. "This is because, if advertisers receive 2 times as much value from AdWords as they spend on AdWords, and they receive 5 times as much value from Google Search as they do from AdWords, then the total profit they receive is 11 times what they spend." Beyond Adwords, Google included how much it paid to Web site publishers in 2011 via AdSense and the impact its Grants have on the companies to which it awards its cash. Google did not include the economic impact of Google Maps and YouTube. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Czech-Armenian military cooperation discussed in Yerevan A delegation led by the Director General for the Industrial Cooperation Division of the Ministry of Defence of the Czech Republic visited Armenia. U.S. welcomes efforts to define Armenia-Azerbaijan border The United States welcomes efforts to define the border between Armenia and Azerbaijan, says Vedant Patel. Biden honors resilience of Armenian people on April 24 U.S. President Joe Biden has issued a statement on the 109th anniversary of the Armenian Genocide. Ex-Karabakh leader moved to solitary confinement cell in Baku, his son says David Vardanyan is the son of former Karabakh leader Ruben Vardanyan who who is currently imprisoned in Azerbaijan. |