UK mobile advertising grows staggering 132%October 9, 2012 - 13:40 AMT PanARMENIAN.Net - The explosion in popularity of smartphones, tablets and the app revolution has fuelled a more than doubling in mobile advertising to £500m this year – just four years after the sector struggled to attract £25m, The Guardian reports. UK mobile advertising grew a staggering 132% in the first six months of this year to £181.5m, according to the latest Internet Advertising Bureau (IAB) report conducted by PricewaterhouseCoopers. Breakneck growth is continuing in the second half – fuelled by the popularity of Apple and Google's app stores as smartphone ownership nears 60% of the UK's adult population – with forecasts putting UK mobile spend at as much as £511m for the full year. In 2011, the IAB put mobile ad spend at £203m. Mobile display and video advertising almost doubled in the first six months this year to £50m, with mobile search soaring by more than 150% to £132m. Mobile search accounts for almost three-quarters of all UK mobile ad spend. Total UK internet advertising spend rose 12.6% year on year in the first six months to £2.59bn, comfortably on track to pass £5bn for the year. The total digital display advertising market, including mobile, rose 10.6% in the first half to £591m. One of the biggest beneficiaries of the rise of digital display advertising, albeit not on mobile, has been Facebook. Enders Analysis puts Facebook UK's full-year ad revenues at £236m, a healthy 35% year-on-year rise. The biggest segment of the internet advertising market continues to be paid-for searches, which are dominated by Google. Spend on search advertising rose 16% in the first half to crack £1.5bn, a 60% share of the overall market. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Ameriabank's Trade Finance portfolio enriched with four prestigious awards from EBRD and IFC Ameriabank received the awards from international financial institutions in recognition of its trade finance operations. Armenian Economy Minister to make trip to UAE May 20-22 A delegation led by Minister of Economy Gevorg Papoyan will travel to the UAE capital of Abu Dhabi on May 20-22 Armenia Security Council chief traveling to Qatar Secretary of the Security Council of Armenia Armen Grigoryan will travel on a working visit to Qatar. Pillars installed in Armenian border village of Kirants In the Armenian village of Kirants, three border markers have been installed, and border guards stand next to them. |