November 22, 2012 - 15:08 AMT
First affinity Visa card to launch in Armenia

ACBA-Credit Agricole Bank in partnership with Hayastan All-Armenian Fund and Visa announce the launch of Visa “Barerar” affinity card. The card issued on the occasion of the 20th anniversary of Fund, is the first affinity card in Armenia. Project mission is to raise funds for children leaving in Armenia’s orphanages.

A new Visa “Barerar” affinity card will enable its card-holders to make regular donations to Hayastan All-Armenian Fund thus extending necessary financial assistance to kids in need.

With this affinity card program ACBA-Credit Agricole will donate 0.3% of every purchase made on the card and 50% of “Barerar” Visa card’s annual fee to the Fund.

All Visa “Barerar” card-holders will also decide on the exact projects their donations will be streamlined to. Hayastan All-Armenian Fund will be offering all “Barerar” card-holders a number of projects to vote for on the annual basis. The project which gets the greatest number of card-holders votes will get the financing.

Visa “Barerar” card can be issued at card-holders’ individual request or in the framework of pay-roll projects. In order to encourage more people to join the program all Visa “Barerar” payroll cards will be serviced free of charge during the whole payroll cards agreement period, according to a press release.