Research: 59% of all Android tablet usage comes from U.S.

Research: 59% of all Android tablet usage comes from U.S.

PanARMENIAN.Net - Android tablets have nearly caught up to iPad devices as the world’s most popular tablet platform, and some project that they may even overtake iPads later this year, TechCrunch reports.

According to new research from app analytics company Localytics, the U.S., and specifically Amazon, should take the most credit for that trend: some 59% of all Android tablet usage came from the U.S., with over half of that attributed to Kinde Fire and Fire HD tablets, working out to a 33% share.

The numbers are based on usage of apps with Localytics analysis and marketing data installed on them. Localytics says that in total there are 500 million+ unique devices running that software.

The U.S. is Amazon’s first and main market for the Kindle Fire, with Amazon only rolling out the tablets to other markets towards the end of 2012, around a year after launching in the U.S. Some 89% of Amazon’s tablets “live in America, with most of the rest in Great Britain,” writes Localytics’ Daniel Ruby. “After those two, no other country has even one percent of worldwide Kindle Fires.”

Localytics notes that if Amazon manages to work out its international distribution, then “their U.S. success suggests they could quickly dominate the Android tablet market worldwide.”

Figures from ABI Research in November 2012 noted that in the last quarter, iPad devices accounted for 55% of sales, while Android tablets accounted for 44%.

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