Following numerous acquisition rumors, 21st Century Fox, NBCUniversal and The Walt Disney Company, the majority owners of Hulu, have decided not to sell the streaming company and will instead invest an additional $750 million in it “to propel future growth,” The Next Web reports.

Recently, everyone from Yahoo and DirectTV to private equity firms KKR and Silver Lake were reportedly eyeing Hulu as an acquisition target. How these new funds will be utilized has not yet been disclosed, TNW says.

21st Century Fox President and COO Chase Carey revealed that Hulu’s owners indeed had “meaningful conversations with a number of potential partners and buyers.” He called the offers Hulu received “impressive.”

According to Walt Disney Company CEO Robert A. Iger, “Disney and its partners are committing resources to enable Hulu to achieve its maximum potential.”