Facebook introducing video advertising within mobile appsOctober 22, 2013 - 13:56 AMT PanARMENIAN.Net - Facebook is introducing video advertising within its mobile apps, but for now the new units will be restricted to ads for other apps, rather than made available for a wider selection of brands, the Guardian reports. The new video feature is part of Facebook's Mobile App Ads for Installs scheme, which developers use to drive people to their apps on Apple's App Store or Android's Google Play store from within Facebook. They've become an increasingly common site in Facebook users' mobile news feeds in recent months, particularly for free-to-play games, with developers keen to use Facebook as an alternative discovery channel to Apple and Google's app stores. Now those units will come with videos of the apps. "Potential customers will be able to click play to watch a video featuring your mobile app before installing the app," explained Facebook in a post on its Developers blog. "Video creative has proven to be an effective way to drive engagement in News Feed, and we look forward to helping developers use their video creative to find new app installs." Facebook cites slot-machine game DoubleDown Slots & Poker as one of the first examples of a game taking advantage, quoting its vice president of interactive marketing as claiming "increased install rates and decreased costs per install" in its early tests of the new feature. The videos do not automatically start playing when encountered in a user's mobile news feed, so are unlikely to spark a backlash over their intrusiveness. In September, Facebook tested a feature to automatically play videos from other users when they appeared in its apps, which was seen as a precursor for this feature being used for video advertisements too. Facebook is also adding a new way for app developers to pay for the ads they buy on its service. Until now, they've paid on a cost-per-click (CPC) or optimised cost per impression (oCPM) basis, but now they can opt for cost per action (CPA) instead, only paying when people download and install their app from an ad. "Based on internal Facebook tests, buying on CPA drives, on average, 20% lower cost per install than buying on CPC," Facebook said in the blog post. Related links: Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Ameriabank's Trade Finance portfolio enriched with four prestigious awards from EBRD and IFC Ameriabank received the awards from international financial institutions in recognition of its trade finance operations. Armenian Economy Minister to make trip to UAE May 20-22 A delegation led by Minister of Economy Gevorg Papoyan will travel to the UAE capital of Abu Dhabi on May 20-22 Armenia Security Council chief traveling to Qatar Secretary of the Security Council of Armenia Armen Grigoryan will travel on a working visit to Qatar. Pillars installed in Armenian border village of Kirants In the Armenian village of Kirants, three border markers have been installed, and border guards stand next to them. |