Sony is using the PS4 to target Wii owners who missed out on Xbox 360 and PS3, Digital Spy said.

As well as a core demographic of games players, the console is to be positioned for those who only bought a Wii last generation, and the company may use the opportunity to produce remastered PlayStation games.

"Our big opportunity is to welcome back an audience much earlier in the lifecycle that possibly bought into the Wii previously," Sony Computer Entertainment president Andrew House told Eurogamer.

"Whether it's based on this is a really good all-round entertainment device for a family in addition to having great games, our consumer data suggests some of those people are already coming in now and that's what's contributing to the really great sales we've had."

With regards to remastered games, House said: "I hesitate to say this because I know committed gamers may roll their eyes about it, but there's an opportunity with some of the remastering or re-imagining from PS3 franchises that will potentially find an audience that hasn't played them in the previous generation because they skipped that generation.

"We're starting to see signs of that. That bodes well for us as a platform, but it bodes well for developers and publishers as well.

"I've always looked with envy at the movie industry about what a great job they're able to do with taking content and making it work. Disney is the best example of this, of taking classic content and reintroducing it to audiences over time."

He continued: "We as an industry haven't done that historically. We're only just getting into our stride with people who now have been playing for 10, 20 years, who have a nostalgia factor, who want to see those franchises come back and be reinvented.

"That is a whole other area of exploration I would like to see PS4 to lead the charge on."

One such game is The Last of Us: Remastered - an updated version of the PS3 adventure, with improved visuals and all previously released add-on content - launching on August 1 in Europe and July 29 in North America.

Sony recently said the Uncharted series was a good candidate for a PS4 remake.

Andrew House and PS4 lead architect Mark Cerny spoke at a keynote session at Develop conference last week, revealing that having a hard drive and 8GB memory in the PS4 were both billion dollar decisions for Sony.