Armenia’s national brand to be unveiled before yearend: officialAugust 13, 2014 - 18:59 AMT PanARMENIAN.Net - Armenia’s tree-year branding and development strategy and its national brand will be unveiled before the end of this year, Mekhak Apresyan, head of tourism division at the RA Economy Ministry, said Wednesday, Aug 13, according to ARKA. He said Armenia used certain brands before, but a systematic approach and targeted strategy will improve the previous achievement and boost tourist flows. “Some peculiarities can be used as brand – Armenia as the first Christian country, the legend about Noah, Armenian national musical instruments, particularly duduk, cuisine and people,” Apresyan told a news conference in Yerevan. On Feb 20, Armenia’s National Competitiveness Fund and American GK Brand company signed an agreement to create an Armenian national brand. Besides, Arman Khachaturyan, the head of the fund, Armenian Economy Minister Vahram Avanesyan and Head of USAID Yerevan Office Karen Hilliard signed a memorandum for the brand creation. The GK Brand’s team includes international specialists in developing branding strategies, instruments and technologies. The company has partners in 25 countries, including the United States, Europe, China, India, Latin America countries, the Middle East and Australia. Armenia’s Economy Ministry says a correct national brand will help attract more tourists in the country within few years. According to the ministry, 495,967 tourists visited Armenia in the first half of this year – a 17.3% year-on-year growth, and 474,989 people traveled from Armenia abroad as tourists – a 14.8% year-on-year growth. Related links: Top stories The number of state universities will be reduced from 23 to 8 by 2030, Minister of Education, Science, Culture and Sport Zhanna Andreasyan has said. From September 21 to November 11, a total of 2,820 Russians registered at a place of residence in Armenia, the police has said. The situation on the contact line between Karabakh and Azerbaijan was relatively stable overnight, the Defense Army says. Defense Minister Suren Papikyan has visited the southern Armenian province of Syunik, the Defense Ministry reported on March 18. Partner news | Government reveals details from Pashinyan’s meeting in border village Prime Minister Nikol Pashinyan has met with a group of residents of a border village in Armenia’s northern Tavush province Narek Manasyan wins European Boxing Championships silver for Armenia Armenia’s Narek Manasyan (92kg) won Armenia’s second silver medal at the European Boxing Championships 2024 on April 28. Blinken urges Azerbaijan to continue negotiations with Armenia Secretary of State Antony J. Blinken has urged Azerbaijani President Ilham Aliyev to continue negotiations with Armenia. Pashinyan, Blinken talk Armenia-U.S. ties over the phone Prime Minister Nikol Pashinyan had a phone conversation with US Secretary of State Antony Blinken on April 28, Pashinyan’s office reports. |