Idris Elba thriller “No Good Deed” unveils first-of-a-kind media campaignSeptember 2, 2014 - 13:18 AMT PanARMENIAN.Net - Sony Pictures and Screen Gems have launched a first-of-its-kind social media campaign on both Twitter and Instagram for their upcoming thriller “No Good Deed” which pits Idris Elba against Taraji P. Henson, TheWrap said. In the Twitter game #TweetToEscape, which is a modern, interactive take on the popular Choose Your Own Adventure book series, each tweet challenges you to outwit escaped killer Colin Evans (Elba) and fight back as courageous mom Terri (Henson). When a killer shows up on your doorstep, do you run or fight? Users can decide by selecting one of two options on each tweet. The game uses hidden Twitter posts and bit.ly links, along with their beta video tool, to engage fans with personalized non-linear story-telling. The first post can be found here on the film's Twitter page, @NoGoodDeedMovie. Meanwhile, on Instagram, users are invited to explore the suspense of “No Good Deed” via the new interactive experience “Terror Hits Home,” which takes movie fans deeper into the film's narrative. Sony and Screen Gems set up multiple Instagram accounts so that within each account, the thumbnails of 9 images or videos tile together to form one large image. Specific images have tags, which then link the user to the next account, taking them deeper into the story. “Terror Hits Home” launched on Aug. 15 and mobile users can find the first post on the film's Instagram page @NoGoodDeedMovie. Sony will release “No Good Deed” through its Screen Gems label on Sept. 12. Photo: Sony Top stories The creative crew of the Public TV had chosen 13-year-old Malena as a participant of this year's contest. She called on others to also suspend their accounts over the companies’ failure to tackle hate speech. Penderecki was known for his film scores, including for William Friedkin’s “The Exorcist”, Stanley Kubrick’s “The Shining”. The festival made the news public on March 19, saying that “several options are considered in order to preserve its running” Partner news | Mirzoyan says meeting with Bayramov was “constructive” At the moment, Ararat Mirzoyan said, there is no basis for additional comments. OSCE vows support for Armenia “in all three directions of security” Achieving stable peace between Armenia and Azerbaijan remains a priority of the OSCE, said Ian Borg. 151 detained as civil disobedience campaigns continue in Yerevan Citizens have been blocking streets in the Armenian capital, demanding Nikol Pashinyan’s resignation. France welcomes Armenia-Azerbaijan meeting in Almaty France has welcomed the new round of negotiations between the foreign ministers of Armenia and Azerbaijan. |