HBO is staying in business with Martin Scorsese and Terence Winter. The premium cable network has picked up to series the Boardwalk Empire duo's rock 'n' roll drama that's also exec produced by Rolling Stones frontman Mick Jagger and Breaking Bad's George Mastras, The Hollywood Reporter has learned.

The 1970s drama - which remains untitled - explores the drug- and sex-fueled music business as punk and disco were breaking out, all through the eyes of a record executive trying to resurrect his label and find the next new sound.

Bobby Cannavale (Boardwalk Empire, Nurse Jackie) stars as Richie, the founder and president of American Century Records, who has a great ear for discovering talent and who undergoes a crisis of character when confronted with a life-altering decision. Olivia Wilde stars as Richie's wife, with Parenthood's Ray Romano set as one of Richie's partners. The cast also includes Juno Temple, Andrew "Dice" Clay, Ato Essandoh, Max Casella, James Jagger, Jack Quaid, Birgitte Sorenson, P.J. Byrne, J.C.MacKenzie, Bo Dietel, Armen Gary, Robert Funaro and Joe Caniano.

Scorsese directed the pilot and executive produces alongside Jagger, Winter, Rick Yorn, Victoria Pearman, Emma Tillinger Koskoff and Mastras. Winter is set as showrunner and penned the script with Mastras. A premiere date has not yet been determined.

For HBO, the rock drama continues the premium cabler's relationship with Scorsese and Winter following the conclusion earlier this year of Boardwalk Empire. The drama, which was first put into development in 2011, becomes HBO's latest series offering as it bulks up on hourlong fare following the end of staples True Blood, Boardwalk and The Newsroom. Last month, HBO added its Westworld adaptation to its series roster, picking up the drama with an all-star cast anchored by Anthony Hopkins in his first series-regular role.

The rock drama joins a roster of originals that also includes Game of Thrones, anthology True Detective, The Leftovers and upcoming Utopia.

HBO's rock drama comes as scripted musical fare continues to be in demand at both broadcast and cable networks. Fox will launch Empire, a hip-hop drama starring Terrence Howard, in January, with ABC also poised to bow its musical fairy tale comedy Galavant during the same frame. ABC's country drama Nashville is in its third season and Fox has the final season of Glee due in 2015. For its part, Starz on Monday put Storyville, a period jazz drama produced by Tony winner George C. Wolfe, into development.