Apple is reportedly going ahead with plans to launch a music streaming service, Digital Spy reports.

According to 9to5Mac, the iPhone maker is building a new streaming platform based on the Beats Music app.

Rumours have been swirling about Apple considering a move into music streaming for some time, in a bid to compete with the likes of Spotify and Deezer.

The new paid service will apparently take some elements from Beats Music, such as Activities, Mixes and Playlists, but will scrap the current black and red colour scheme for a new interface designed completely by Apple.

Apple is said to be pulling out all the stops to integrate the service with existing services, including iTunes, iOS and Apple TV, and is even considering launching the app on Android.

Beats Music accounts will also be merged with Apple ID profiles.

Last September, Apple denied rumours that it was planning to shutter Beats Music altogether.