YouTube lets users shop products referenced in videosSeptember 30, 2015 - 17:28 AMT PanARMENIAN.Net - YouTube is leaning more heavily into ecommerce with a new tool called Shopping ads. The feature will allow consumers to shop products referenced in a video, VentureBeat reports. Lately, Google has been very keen on ecommerce. In the past several months it started fiddling with buyable ads on YouTube and announced a new buy button to help consumers directly purchase search results. Already, YouTube has made in-stream ads shoppable with its TrueView technology. Within an ad, TrueView will surface product cards along the side of the screen as a video ad plays. Consumers can then click the product cards to explore the item further or make a purchase. Shopping ads work very similarly, but instead of ads, the tool makes creator videos shoppable. For example, video product reviews could also host shoppable cards. The new advertising option is much more “native” in principle and opens up an additional way for content creators to earn money on YouTube. Like with its other ads, Google will take a percentage of the advertising dollars earned by creators. Advertisers can bid on Shopping ads as they would on Google Search ads. YouTube will select advertisements for creator videos based on whether the ads are contextually relevant and appropriate to viewers. Google said it will begin testing these ads on viewers in videos this fall, and advertisers can expect to see Shopping ads pop up in Adwords in the coming months. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Court in Azerbaijan extends former Karabakh leader’s arrest by 5 months The Binagadi District Court in Azerbaijan has granted the prosecutor’s petition to extend the arrest of Arkady Ghukasyan. U.S. still believes “peace is possible” between Armenia, Azerbaijan The United States continues to believe that peace is possible between Armenia and Azerbaijan, Vedant Patel says. Dozens detained as antigovernment protest continue in Armenia At least 63 people demanding Prime Minister Nikol Pashinyan’s resignation were detained on May 14 as they blocked streets in Yerevan. Family of Ilham Aliyev’s security chief owns vast property in UK As head of security for Azerbaijan’s president, Eyyubov is closely trusted by one of the world’s most authoritarian leaders. |