Google rolls out Accelerated Mobile Pages for quick-loading articlesOctober 8, 2015 - 14:06 AMT PanARMENIAN.Net - Google unveiled a new open source initiative on Wednesday, October 7, that it’s calling the Accelerated Mobile Pages Project, Tech Crunch reports. The name kind of spells out the concept: the AMP Project is supposed to result in web pages, particularly news articles that load more quickly. To achieve this, AMP publishers will follow a technical specification for faster pages, and there will be an option to serve the articles from Google’s cache. Re/code had previously reported (correctly) that Google was working with Twitter on an open source initiative for faster-loading mobile articles. The report suggested that this would be a competitor to Facebook’s Instant Articles and other news distribution forms, but when Google’s head of news Richard Gingras was asked about Facebook today, he said the project “is about making sure the world wide web is not the world wide wait — that’s where we’re focused.” Earlier in the presentation, however, David Besbris, Google’s vice president of engineering for search, acknowledged that nowadays, when users are reading web pages, it’s often in the context of mobile applications. That’s probably not the best situation for Google, who’d prefer that you load those pages in the browser, after you find them through search. One reason that’s happened, Gingras said, is that many web pages are “not fully satisfying users’ expectations” — they load too slowly. AMP-optimized pages, on the other hand, should load instantly. “Anything less than instant simply shows a degradation, a decline in engagement,” Gingras said. So to make articles load instantly, do publishers just strip out all the crap that slows down many existing websites? Besbris said there’s more to it. “There’s an awful lot that is in the model, in the framework, to make sure that it’s not just a really great web page, but also that it can be distributed really well — that it can be prerendered, for example,” he said. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | The Power of One Dram to benefit Road of Life charity The companies inform that the May beneficiary of The Power of One Dram is the “Road of Life” charitable organization. Kazakhstan welcomes Yerevan, Baku’s agreement to meet in Almaty Kassym-Jomart Tokayev has welcomed the agreement of Baku and Yerevan to hold negotiations in Almaty. Armenia offers to temporarily host, preserve Gaza manuscripts The Armenian Foreign Minister has said Yerevan is ready to help preserve manuscripts from the conflict zone in Gaza. Aliyev says no need for mediators in Armenia-Azerbaijan process Azerbaijani President Ilham Aliyev believes that Baku and Yerevan do not mediators in the process of normalizing relations. |