Snapchat users aren't just pinging disappearing images back and forth - they've also watching a ton of video content on the platform, Digital Spy reveals.

The picture messaging firm told The Financial Times its user base is viewing 6 billion clips each day through its mobile apps - that's almost one video for every person on the planet, per day.

This suggests that Snapchat video views have tripled during the last six months thanks to the popularity of its Discover and Live Stories features.

By comparison, social networking giant Facebook boasts around 8 billion daily video plays, but Snapchat has not disclosed what it classes a video play.

Facebook counts videos that are played for 30 seconds or longer, but YouTube only charges advertisers if a clip is run for at least 30 seconds.