Volvo uses Microsoft’s HoloLens AR headset to boost car salesNovember 21, 2015 - 16:31 AMT PanARMENIAN.Net - People who want to buy a new Volvo in the future may search for the car of their dreams by looking at holographic renderings rather than walking around a physical showroom filled with vehicles, PCWorld reports. The Swedish car maker announced a new partnership with Microsoft this week to use the tech giant's HoloLens augmented reality headset in order to provide a virtual showroom experience to customers. Scott Erickson, a senior director in charge of marketing on the HoloLens team, said in a blog post announcing the deal that it could allow users to examine the interior of a car, or look at its drivetrain in action. It's a clear and useful application for the HoloLens, a headset that lets wearers overlay digital objects on the world around them. It does that by packing a headband full of sensors and processing tools to create a window in users' fields of vision where they can interact with digital objects. Volvo and Microsoft are also working together on a variety of other technology initiatives, according to a report by Jacob Demmitt at GeekWire. The two companies are also partnered on building autonomous cars, putting them in competition with Tesla, Google and maybe even Apple, if the rumors about the company's automotive ambitions are true. This partnership is just one of many Microsoft has been forging around its augmented reality headgear. The company has already announced that it's working with organizations like NASA's Jet Propulsion Laboratory, Trimble and Case Western Reserve University to build applications for the device. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Turkey extends military presence in Azerbaijan The Turkish parliament has adopted a bill submitted by Recep Tayyip Erdogan to extend the mandate of Turkish troops. Russia to begin assessing migrant workers' speaking skills Rosobrnadzor is planning to change the Russian language exam for migrant workers and include an assessment of speaking skills Armenian, Saudi Foreign Minister meet in Riyadh The two commended the positive dynamics of the development of political dialogue between Armenia and Saudi Arabia Pashinyan: Azerbaijan’s proximity shouldn’t worry border residents At the same time, he said that he “does not guarantee [the security of villagers] one hundred percent”. |