Instagram rolls out 60-second video adsFebruary 5, 2016 - 11:32 AMT PanARMENIAN.Net - Instagram on Thursday, February 4 announced that it began running its first 60-second video ads, starting with T-Mobile and Warner Brothers, TechCrunch reports. Until now, the maximum length for video ads was 30 seconds, already longer than the 15-second videos users are allowed to post. Instagram said: “We recognize that advertisers have a variety of creative resources and want to bring more choice to help them reach their business goals.” One of the first of these ads is T-Mobile’s extension of its 30-second Super Bowl commercial starring musician Drake. T-Mobile is now running a special, 60-second version with extra scenes on Instagram now. Warner Brothers will run a 60-second Instagram ad for its new film “How To Be Single.” With 400 million active users, Facebook is finally getting serious about monetizing Instagram. In September, it began selling ads in 30 more countries, introduced Marquee ads that let brands own a moment with a huge ad blitz, and began offering 30-second video ads. Essentially, Instagram wants to be able to absorb the shift in ad spend from television to digital. To do that, it can’t force advertisers into proprietary formats and lengths. Otherwise, the requirement to produce special ads just for Instagram could discourage them from running campaigns there. That was the logic behind allowing advertisers to post landscape format clips that are the same shape as the TV ads brands already shoot. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | U.S. warns Georgia not to side with Moscow against the west Georgia has been warned by the U.S. not to become an adversary of the west by falling back in line with Moscow. Power of One Dram sums up two-year program with Teach for Armenia Idram Junior also joined the companies during the visit, bringing with it a fascinating intellectual game for children Moscow slams EU mission in Armenia for “provocative activity” The EU mission is doing more and more against Armenia’s neighbors Russia, Azerbaijan and Iran, Mikhail Galuzin said. Yerevan Mayor to travel to Paris on May 15-19 The official delegation headed by Yerevan Mayor Tigran Avinyan will travel to Paris from May 15 to 19. |