COO: small business advertisers one of Facebook's "biggest opportunities"February 10, 2016 - 09:35 AMT PanARMENIAN.Net - A simple strategy shift helped Facebook turn a bunch of new small businesses into advertisers, Business Insider says. Addressing the Goldman Sachs Technology and Internet Conference in San Francisco, the company’s COO Sheryl Sandberg said she believes that going after small business advertisers is one of Facebook's "biggest opportunities" for the future, and that it can get more on board by getting better at giving them "a very simple product that links to clear business objectives." For example, Business Insider says, Facebook realized that when it approached businesses asking if they wanted to become advertisers, it sounded like an intimidating process that would be a lot of work. So, instead, Facebook started prompting businesses to advertise on a post-by-post basis. When a small business posted something on Facebook, Facebook asked them whether they want to pay a small sum to "boost" their content so that more people could see it. That technique of making the experience very simple with a clear outcome (in this case, more exposure) led to a lot of new conversions, Sandberg said. The pitch for smaller businesses is simple: they often don't have the resources to make and keep up their own websites. About 35% of US SMBs don't even have an online presence, according to Facebook. "For those businesses, how do you get online?" Sandberg asks. "It’s Facebook." For business users that already probably have their own Facebook profiles, making a business Page is much easier than making a website or app, Sandberg says. Once Facebook gets a business to use Pages — 50 million are doing so right now — it can convince them to ramp up their advertising. Sandberg also repeated her mantra about Facebook advertising: "Our goal is to be the best dollar and best minute that small businesses spend." Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Viva-MTS: Tech solutions to modernize infrastructure of border village The border village has been the focus of Viva-MTS and the Foundation for the Preservation of Wildlife and Cultural Values since 2015. “By Your Side”: IDBank's new support program for displaced Artsakh citizens IDBank is launching a long-term social support program for forcibly displaced Artsakh residents. The Power of One Dram to benefit Road of Life charity The companies inform that the May beneficiary of The Power of One Dram is the “Road of Life” charitable organization. Kazakhstan welcomes Yerevan, Baku’s agreement to meet in Almaty Kassym-Jomart Tokayev has welcomed the agreement of Baku and Yerevan to hold negotiations in Almaty. |