YouTube acquires marketing music startup BandPageFebruary 13, 2016 - 12:33 AMT PanARMENIAN.Net - YouTube has acquired the online music platform BandPage. Terms of the deal were not disclosed, nor was there any mention of whether BandPage would be shuttered in the process, VentureBeat reports. BandPage is a marketing platform for musicians to connect with their fans and also promote their music on Facebook. Beyond the popular social network, BandPage also has a product called BandPage Everywhere that enables musicians to build a website and update their other promotional sites in just a few clicks. It’s likely that the value of the startup closely matched the synergies of YouTube — an artist can post their music video on the Google-owned social network and then have it instantly distributed to other online sites. Over time, BandPage has moved beyond Facebook to partner with other services like Spotify, Ning, SoundCloud, StubHub, Rdio, iHeartRadio, and Twitter. This isn’t a random acquisition as both companies share a common bond. Mike Cassidy, Google’s vice president and project leader of Project Loon, is an advisor to BandPage. In a blog post, BandPage announced that it “is dedicated to helping musicians build their careers by growing their fan bases and increasing their revenue on the largest digital music services in the world. By joining forces with the team at YouTube, we can help artists reach their fans in more powerful ways than ever before.” “YouTube already offers a global distribution platform for any artist to be discovered and some of the best self-publishing tools for musicians and other creators. The team has a lot of things planned to help musicians succeed on the platform, and more broadly across the BandPage network,” the post continued. “Our collective goal remains the same: to grow an open network of digital music services, develop intelligent new tools for managing/distributing artist content and commerce, and create new revenue opportunities for all musicians, on YouTube and beyond.” BandPage claims to have more than 500,000 musicians on its platform, including Alicia Keys, Beyonce, Bruce Springsteen, Carrie Underwood, John Legend, Justin Timberlake, Maroon5, P!nk, Usher, Snoop Dogg, Rihanna, and Paul McCartney. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Armenian, Azerbaijani heads of parliament meet in Switzerland President of the Armenian parliament Alen Simonyan met with the Speaker of the Azerbaijani Milli Majlis Sahiba Gafarova. Border residents overnight on highway to protest Armenia’s Residents of Kirants continue to express outrage over the government’s decision to cede land to Azerbaijan. Get Started: An educational platform for young startuppers The Get Started program which operates in two phases is an important platform for young startuppers. Byblos Bank Armenia celebrates Students' Day with scholarship recipients YSU students who received scholarships from Byblos Bank Armenia gathered in a casual setting to meet with the Bank's CEO, Hayk Stepanyan. |