Amazon has launched Amazon Video Direct, a new video site that wants to be the next YouTube, Digital Spy reports.

It's aimed at content creators, which - seeing as we all have smartphones equipped with video cameras - is all of us, Digital Spy said.

Make a video, upload it to the site, and you could earn some royalties. The more people watch it, the more moolah you get.

Viewers can watch the video for free with adverts, or pay to rent or buy it. Members of Amazon Prime - which gets them the Amazon Prime Video streaming service and free one-day delivery on items ordered from Amazon - can watch it for free without adverts.

Content creators can choose to earn a portion of streaming ad revenue, revenue share with Amazon on purchases and rentals, split revenue from monthly subscriptions, or pick a combination of all three.