YouTube unveils built-in messaging feature in mobile app

YouTube unveils built-in messaging feature in mobile app
May 12, 2016 - 14:10 AMT

PanARMENIAN.Net - YouTube is making a move to let you chat and share links with friends right in YouTube, Wired says.

Starting Wednesday, May 11, so-called native sharing will go live for a small percentage of YouTube users. They can then spread the feature to their friends by inviting them into conversation threads. Friends can chat about the shared video right inside YouTube’s mobile app. They can also reply with another video. The message threads reside within a new tab on YouTube’s mobile app so groups can dip in and out of conversations and catch up on what they missed or add new videos of their own, Wired says.

Shimrit Ben-Yair, director of product management at YouTube, says the feature was developed after her team hypothesized that a streamlined native way to share YouTube videos would result in more sharing—which is exactly what YouTube wants.

Related links:
The Verge. YouTube built a messaging feature into its mobile app
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