Snapchat acquiring search and recommendation app for $100 mlnAugust 16, 2016 - 12:53 AMT PanARMENIAN.Net - Snapchat has grown up quite a bit in the past year, from adding original content from the likes of NBC to introducing Memories, an option for a more permanent archive of photos. Now it could be venturing into search as well. The Information has reported that the company is in the middle of acquiring Vurb, a search and recommendation app, for more than $100 million, Engadget reports. Vurb works with a slew of third parties like Fandango and Uber to ramp up the traditional search and discovery experience. So, for example, searching for a nearby restaurant will bring up a Yelp review along with a link to Uber so you can order a car to get there. It can even tie in recommendations based on the time of day, the weather and your location. It's unclear on what Snapchat plans to do with the acquisition, but a Snapchat take on search and discovery could potentially be pretty powerful, Engadget says. The Information theorizes that Vurb could let users link in media and maps in their Snaps or recommend Stories and media to each other. One of the biggest complaints against Snapchat is that discovery -- finding people to follow -- is pretty difficult, so Vurb could be a way to improve that. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Kazakhstan welcomes Yerevan, Baku’s agreement to meet in Almaty Kassym-Jomart Tokayev has welcomed the agreement of Baku and Yerevan to hold negotiations in Almaty. Armenia offers to temporarily host, preserve Gaza manuscripts The Armenian Foreign Minister has said Yerevan is ready to help preserve manuscripts from the conflict zone in Gaza. Aliyev says no need for mediators in Armenia-Azerbaijan process Azerbaijani President Ilham Aliyev believes that Baku and Yerevan do not mediators in the process of normalizing relations. Aram I supports Karekin II’s “patriotic position” Catholicos of the Great House of Cilicia Aram I has expressed support for the Mother See of Holy Etchmiadzin. |