Snapchat to introduce behavioral targeting by year-endAugust 27, 2016 - 14:38 AMT PanARMENIAN.Net - Snapchat is planning to introduce behavioral targeting for advertisers, the company's director of revenue operations Clement Xue revealed in an eMarketer report published earlier this week, the Business Insider says. Xue said the company was working towards rolling out behavioral targeting capabilities in the third quarter of 2016, according to the "Snapchat Advertising" report. Snapchat declined to comment. Business Insider said that Snapchat will, at this stage, only be using behavioral data from users' activity in the app. What that means is if users were heavy consumers of basketball content, for example — perhaps following an NBA Snapchat account or consuming lots of content on the ESPN Discover channel — advertisers could target them around categories such as "sports" or "basketball," Business Insider says. Snapchat won't, at this stage at least, be using data from web browsing behavior that takes place outside of the app in order to serve targeted ads. There is a possibility that could come later. Last month Snapchat introduced its first "log in with Snapchat" button inside the Bitmoji Keyboard app the company quietly acquired earlier this year. The button lets people sign in with their existing Snapchat credentials, rather than having to create a separate Bitmoji account. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | European Parliament to discuss repression in Azerbaijan The European Parliament will discuss repression of civil society in Azerbaijan on April 24 PACE wants concessions from Azerbaijan to accept Baku back A PACE co-rapporteur said that Azerbaijani authorities must make certain concessions so that the country can return to PACE. Cyprus parliament honors Armenian genocide victims Acting House President Zacharias Koulias noted that April 24 marks the “black anniversary” of the Armenian genocide. Armenia PM, France envoy discuss regional matters Issues related to the consistent development of Armenia-France cooperation were discussed. |