Facebook to bring home screen ads beta to Messenger worldwideJuly 12, 2017 - 11:26 AMT PanARMENIAN.Net - Facebook Messenger will start to extend its home screen ads beta worldwide in the weeks ahead, Messenger head of product Stan Chudnovsky announced Tuesday, July 11, VentureBeat reports. The home screen on Messenger acts as an inbox for your most recent conversations with friends, automated bots, or brands. Chudnovsky spoke today with VentureBeat CEO Matt Marshall before a crowd of hundreds at MB 2017, a two-day gathering of startups and tech giants working with AI and bots that’s being held July 11-12 at Fort Mason in San Francisco. Testing of Messenger home screen ads began in January in Australia and Thailand. With 1.2 billion monthly active users, Facebook Messenger commands one of the largest captive audiences on the planet. While other mega chat apps with hundreds of millions of users — like WeChat — have focused on facilitating commerce, Chudnovsky says the move to home screen ads brings Facebook Messenger closer to its true business model: advertising. “[Advertising is] not necessarily everything, but it’s definitely how we’re going to be making money right now. And going forward, there are some other business models we are exploring as well, but they’re all around ads one way or another,” Chudnovsky told VentureBeat in a phone interview. Existing Messenger ads include sponsored messages and ads in Facebook News Feeds that redirect to Messenger conversations with a bot or human. Sponsored messages can only be sent to users a company has already had a conversation with. Ads in the Home tab will follow an auction-based model and will feature the same sort of user-targeting capabilities found on Facebook or Instagram, Chudnovsky said. Top stories Yerevan will host the 2024 edition of the World Congress On Information Technology (WCIT). Rustam Badasyan said due to the lack of such regulation, the state budget is deprived of VAT revenues. Krisp’s smart noise suppression tech silences ambient sounds and isolates your voice for calls. Gurgen Khachatryan claimed that the "illegalities have been taking place in 2020." Partner news Most popular in the section | Armenia, Russia discuss life extension of Metsamor nuclear plant Issues regarding the extension of life of the 2nd power unit of the Armenian Nuclear Power Plant were discussed in Yerevan. Armenians stage more campaigns against territorial concessions to Azerbaijan Protesters blocked more roads across Armenia on Friday, April 26 in continuing attempts to scuttle territorial concessions to Azerbaijan. Czech-Armenian military cooperation discussed in Yerevan A delegation led by the Director General for the Industrial Cooperation Division of the Ministry of Defence of the Czech Republic visited Armenia. U.S. welcomes efforts to define Armenia-Azerbaijan border The United States welcomes efforts to define the border between Armenia and Azerbaijan, says Vedant Patel. |