Apple reports highest quarterly revenue with iPhone, AirPods sales

Apple reports highest quarterly revenue with iPhone, AirPods sales

PanARMENIAN.Net - Apple reported its first quarter results for fiscal year 2020 this afternoon, offering an important look into the company’s holiday sales quarter and momentum of Apple’s various services. The company posted earnings of $4.99 per share and revenue of $91.8 billion. Both outperformed analyst expectations, which were $4.54 earnings per share and revenue of around $88.43 billion, The Verge reports.

“We are thrilled to report Apple’s highest quarterly revenue ever, fueled by strong demand for our iPhone 11 and iPhone 11 Pro models, and all-time records for Services and Wearables,” Apple CEO Tim Cook said in a press release. “During the holiday quarter our active installed base of devices grew in each of our geographic segments and has now reached over 1.5 billion.”

This is the first full quarter during which the iPhone 11, 11 Pro, and 11 Pro Max have been on sale. And while iPhone sales have largely leveled off in recent years, the holiday period still made for a modest bump. Apple’s latest phones include the best camera system that the company has offered in years, and they successfully bring the iPhone neck and neck with Google’s Pixel lineup for still photos. Apple continues to lead the pack in video recording capabilities, but that’s something Samsung is no doubt hoping to change with its upcoming Galaxy S20, which will reportedly be able to capture video in 8K resolution.

Outside of the iPhone, Apple’s hardware business was buoyed by a new entry-level iPad, the Apple Watch Series 5, and above all else, AirPods.

In October, Apple announced the AirPods Pro, which feature a new design and added active noise cancellation to the hugely popular earbuds for the first time. This, combined with the existing models of AirPods, made for a popular holiday gift.

A month later, the 16-inch MacBook Pro was introduced with improved performance, greatly enhanced speakers, and a physical Escape key. More importantly, the device also began Apple’s move away from the problematic butterfly keyboard that has adversely affected the reputation of the MacBook lineup over the last several years. That transition is expected to continue in 2020. Apple ended 2019 with the release of the Mac Pro, the top-tier, modular desktop tower positioned as the Mac that professionals had long been asking for.

But wearables were the big hardware story this quarter, up 37 percent year over year, with the iPad and Mac segments both down compared to the 2019 holiday quarter. Cook told Reuters that Apple couldn’t meet demand for AirPods and the Apple Watch Series 3 during the quarter. The Series 3 watch, though not the newest, was heavily discounted during Black Friday and throughout the holiday shopping season.

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