Study: More than half of the people on Earth now use social media

PanARMENIAN.Net - We Are Social's new Digital 2020 July Global Statshot report, created in partnership with Hootsuite, reveals that – for the first time – more than half of the world’s total population now uses social media.

DataReportal analysis shows that 3.96 billion people use social media today, accounting for roughly 51 percent of the global population.

Put simply, this means that more people now use social media than do not.

This milestone is all the more impressive when you consider that most social media companies restrict the use of their platforms to people aged 13 and above. In fact, the latest numbers indicate that nearly two-thirds (65 percent) of the world’s total ‘eligible’ population now uses social media.

And adoption is still growing rapidly. Worldwide user numbers have surged by more than 10 percent over the past 12 months, with an average of more than 1 million people starting to use social media for the first time every single day since this time last year.

With more than 376 million new users since July 2019, that translates to almost 12 new users every second, suggesting that user numbers are growing even faster today than they were at the start of 2020.