July 19, 2022 - 15:16 AMT
PanARMENIAN.Net - Organized by the Newmag publishing house for the second year in a row, the Summer Book Festival was held in Yeraz Park under the general sponsorship of Ucom on July 16.
Book presentations, discussions, expo-exhibitions, children’s activities, award ceremonies were held non-stop throughout the entire day, lasting more than 10 hours. The premiere of a video took place, and the festival resumed with a concert program. And most importantly: on this day, book lovers had the opportunity to purchase books from the publisher with a discount of up to 40%.
The 2022 book festival turned unprecedentedly large-scale, as the Newmag publishing house presented 7 new books at once: such bestsellers of Russian, European, American literature, the topics and messages of which are more than relevant today, books that are simultaneously published in many countries of the world.
Newmag's motto is "Topical content, intensive reading". In other words, the publishing house strives to distribute such literature that readers are interested in today, and which will stay important tomorrow. Newmag’s director Artak Aleksanyan emphasized that in his speech at the official opening ceremony of the Festival: “This is the largest Newmag event, which would not be possible without our partners. We were able to work together as a team of like-minded people to bring this festival to a higher level. This festival is proof of the efficiency of teamwork. After all, together we can do what really matters for many, serves a greater purpose and a greater public interest”.
By joining Newmag Summer Fest-2022, Ucom is encouraging not only its employees, but also subscribers to participate in various educational programs. It also sponsors many educational initiatives. The company, which provides the fastest fixed and mobile network services in Armenia, constantly comes up with innovative proposals, supports the educational and innovative ideas of future professionals in the field.
In her opening speech at the Festival, Head of PR at Ucom Diana Mnatsakanyan said: “Education has always played a special role in Ucom's corporate culture. A mindset focused on human development and growth, as well as a flexible mind are shaped by the book, which today we have access to both in paper and innovative - digital versions. Modern technologies make it possible not only to read books, but also to listen to them: in the mountains, in the valleys, on the beach, on an airplane, and anywhere, where there is a screen and a high-speed connection to the outside world. Reading is fashionable at all times''.
Prior to the Festival, Ucom also held a competition: as a result of an online book draw, 4 winners received Newmag books during the Festival.