World-known advertising masters to gather in Yerevan for Popok International Advertising FestivalOctober 23, 2010 - 17:28 AMT PanARMENIAN.Net - On October 28-30, Yerevan will host Popok International Advertising Festival organized by the Advertising Council of Armenia. The event aims at providing expert assessment to the activities of Armenian advertisement companies, development of advertising art and training of experts in Armenia. “Popok” is the Armenian for walnut, the kernel of which, as perceived by festival organizers, resembles a brain. “The brain generates original ideas, essential in creation of impressive commercials which entice us into making purchases,” the head of Popok Organising Committee Armen Petrosyan said, explaining the choice of festival name. World-known personages of advertising industry are invited to participate in the festival, among them, Samvel Avetisyan (known for promotion of Tinkoff brand), George Aghajanyan (responsible for Sochi-2014 advertising), Alexander Shevelevich (the winner of Cannes Lions), Tony Taylor (General manager of JWT UK company in Central and Eastern Europe). Guests from Georgia, Holland, Turkey, Iran, Baltic and Middle East countries are also expected. Master classes of famous advertisement experts will be held within festival framework. Festival contest program features 6 categories: A. Film; B. Print and Outdoor; C. Interactive; D. Radio; E. Marketing Efficiency; F. Graphic Design. Related links: Top stories David Vardanyan is the son of former Karabakh leader Ruben Vardanyan who who is currently imprisoned in Azerbaijan. The number of state universities will be reduced from 23 to 8 by 2030, Minister of Education, Science, Culture and Sport Zhanna Andreasyan has said. From September 21 to November 11, a total of 2,820 Russians registered at a place of residence in Armenia, the police has said. The situation on the contact line between Karabakh and Azerbaijan was relatively stable overnight, the Defense Army says. Partner news | Lemkin Institue slams Pashinyan's “cryptic engagement with Genocide denial” The Lemkin Institute is alarmed over Pashinyan’s statements “questioning Armenia's legal basis to pursue justice against Turkey”. Armenia votes for UN resolution granting Palestine new rights The U.N. General Assembly voted by a wide margin on May 10 to grant new “rights and privileges” to Palestine. EU still discussing funding Armenia through European Peace Facility Discussions continue in the EU on providing Armenia with funds from the European Peace Facility, Vassilis Maragos says. Greek-Armenian organizations support "Tavush for Motherland" Greek-Armenian organizations have expressed support for the campaign led by Archbishop Bagrat Galstanyan. |