London 2012 organisers start online auction of outdoor advertising spaceApril 5, 2011 - 15:14 AMT PanARMENIAN.Net - On April 4, London 2012 organisers fired the starting gun on a £250m eBay-style online auction of outdoor advertising space as Olympic sponsors including Coca Cola, McDonalds and Adidas begin bidding for prime sites across the UK. Sponsors and their agencies were hunched over keyboards across the globe on to secure the pick of some of the most sought after outdoor advertising sites in the UK. London 2012 organisers are thought to be the first in the history of the Olympics to attempt to sell advertising space for a Games by online auction, a system they believe to be the most fair and transparent way of dividing up the inventory that must be offered to sponsors first. Around £250m in media space will be up for grabs in the online sale, on a platform developed by a technology company called Media Equals, covering 10 cities where events are being held such as London, Cardiff, Birmingham, Glasgow and Coventry. In total about 4,000 packages of advertising will be up for sponsors and partners to buy – covering everything from billboards and posters right next to event sites to what is termed as "spectaculars" such as the Imax theatre on the Southbank as well as the London Underground – up until 1 July, guardian.co.uk reported. Top stories Armenian gymnast, Olympic bronze medalist Artur Davtyan has reached the finals of the World Cup. Gor Manvelyan has denied reports alleging that he has expressed a desire to one day play for the French national team. Roma midfielder Henrikh Mkhitaryan is not considering FC Spartak Moscow as his next haven, according to fresh reports. 10 Armenian lifters will compete in the 2021 World Championships scheduled to be held from 7 to 17 December in Tashkent. Partner news | Russia provides info about arrested Armenian ex-MP Russian law enforcement agencies have provided information about the arrest of Tigran Urikhanyan. Lemkin Institue slams Pashinyan's “cryptic engagement with Genocide denial” The Lemkin Institute is alarmed over Pashinyan’s statements “questioning Armenia's legal basis to pursue justice against Turkey”. 41 detained as antigovernment protests continue in Yerevan 41 people were detained in Yerevan as people demanding Pashinian’s resignation stage campaigns of civil disobedience. Armenia votes for UN resolution granting Palestine new rights The U.N. General Assembly voted by a wide margin on May 10 to grant new “rights and privileges” to Palestine. |